Williams and Cleal feel that design should transcend personalities, styles and fashion and instead become a product of its age, timeless in the lasting appreciation that it generates. They seek to design pieces that possess values beyond their function, that will stimulate and enhance the quality of their clients lives.
For each new commission it is important for them to stay sensitive to the clients preferences and be sympathetic to the interior in which their work will finally rest. More than most they understand the intimate relationship between design process, material selection, and making.
They are frequently asked where their inspiration comes from. Not connected to a particular style or fashion, they are inspired by the timber and materials that they work with, the technology and craftsmanship that enable new possibilities, and enduring elegance in their designs.